LAS VEGAS -- According to one mortgage lender, the secret to success can be as simple as being different from the competition.
"Any specific segment of the market can be successful," Brian Farley told attendees of the recent American Credit Union Mortgage Association (ACUMA) conference here. Farley, the president of Middletown, R.I.-based Pride Mortgage, began his presentation with a slide that stated: "Nichify yourself! Focus on the critical few...not the insignificant many."
Farley used himself as an example. Years ago, when he was struggling to make ends meet, he decided in order to succeed he had to find a niche for himself. He discovered a high …
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