Unicorn Media, Inc., a recognized leader in cloud-based services providing end-to-end solutions focused on the media and IP publishing industries, is teaming up with New Tier, Inc. to fully integrate its streaming video application for the company's University, NHL and NFL partners. An industry leader in new media marketing for desktop and mobile applications, New Tier will utilize Unicorn for effectively streaming highlights, archived "great moments," real-time press conferences and breaking news video (see also Unicorn Media, Inc.).
New Tier's client relationships are built around the company's premier desktop and mobile application, which provides clients with a complete solution for direct engagement with their consumer while creating a new and quantifiable advertising revenue stream. The Desktop & Mobile Alert Application acts as a condensed version of a client's website without cannibalizing the content. Content is pushed into the application through RSS and custom XML feeds that are generally provided from the client's website. Its alerting capabilities and efficient make-up allow for the consumer to be guided through the website content at a much greater level of depth. The consumer makes the choice to download the desktop or mobile application, therefore deeming its content and alerts as desired information by the user.
"The quality of Unicorn's capabilities are second-to-none in the industry," says Alicia Nevins, Chief Development Officer for New Tier. "A major benefit to the consumer with regards to New Tier's premier product, The Desktop & Mobile Alert Application, is its efficiency and small footprint. Unicorn has found a way to mirror this benefit with their streaming video component while maintaining exceptional picture integrity."
"Our video distribution system was designed with companies like New Tier in mind: the future of Internet video goes far beyond the browser. New Tier's innovative approach to feature rich/minimum-footprint applications couldn't be more aligned with our goal of delivering broadcast quality media experiences everywhere that the Internet reaches. We're very excited to be able to continue to demonstrate the flexibility and efficiency of our platform by enabling New Tier and their customers to reach consumers directly with these rich experiences," says AJ McGowan, Unicorn Media's Chief Technology Officer.
Keywords: Unicorn Media, Inc.
This article was prepared by Science Letter editors from staff and other reports. Copyright 2009, Science Letter via NewsRx.com.
No comments:
Post a Comment